Soul IT.
A branding update for a software company.
Soul IT is a software development company located in Buenos Aires, Argentina, with a portfolio of global clients. The company experienced significant growth in the last two years, which prompted the founders to re-establish their mission, plan the company expansion, and revamp their brand.
We were in charge of the brand redesign, and started the process with two goals: demonstrate the high quality of Soul IT services, and develop an attractive brand identity that resonates with young developers.
Iterating the update.
We developed a brand identity system with a complete set of brand guidelines, which were used across all departments in the company. As we rolled out the new brand identity, we designed different editorial and promotional materials, and worked on the company's website redesign.
