Mute.
Let the brands talk.
Mute is an edgy fashion reseller who sells clothing from top brands. The clothing reseller allows the merchandise to be the focal point of their communications, giving the brand a more humble or muted identity. The color palette used for the brand identity focuses on a neutral tones such as black and white, which highlights the merchandise being sold. We developed the brand identity, brand book, merchandising material and website.
An e-commerce aligned with the brand.
To create a simple e-commerce experience aligned with the brand's visual identity, we combined a simple black and white UI, a well-defined set of typographic hierarchies, and high-quality product photography.
