La Europea.
Redesigning a classic.
La Europea is a company based in Buenos Aires, that specializes in residential and corporate interior design. The company was nearing its 100th year anniversary and wanted to relaunch their brand with a new look and feel.
Working closely with their marketing team, we defined a brand architecture where each business unit is represented by a specific color: “Obras”, for corporate projects. “Hogar”, for residential projects and lastly “A Tu Casa”, a free of charge interior design consulting service.
With a clear brand architecture, we redesigned all the graphic materials including catalogues, presentations, merchandising, newsletters, social media and website.
Leading with the best brands.
The company offers high quality products and services to it’s customer base, as well as third party products from prestigious brands around the world, including Mitra, Kartell, Shaw, Armani. We developed a branding where the new brand of La Europea coexists with the global brands that they sell.
